Hayley Capp, winner of the 2013 QS Leadership Scholarship, shares her top tips on how to write a winning scholarship application essay.

There is no one way to write a winning scholarship application. If you gathered together all the scholarship entries that have ever won a prize, you would find it difficult to identify what made them the same. Each would offer a distinctive style employed by the author; a unique insight into his or her past, present and future aspirations.

This uniqueness is the key, and the first point to remember when you pick up your pen to write. Make your scholarship application essay exclusive to you, personalize it, delve deep into your passion and drive to study your subject, and create a response that could only ever relate to you. It is this individuality that stands out, and that’s exactly what catches a judge’s eye and defines a winner.

I won the 2013 QS Leadership Scholarship, so will base my guidance on my own thought process when shaping my application essay. However, the basic principles that I highlight with this example can be extracted and applied to other scholarship essay writing processes.

1. Read and re-read the essay statement you are being asked to respond to, and identify the key themes.

From my own example, the essay statement was: ‘Where I have demonstrated responsible leadership, or innovation, and how it made a difference either in my community or in my work’. I identified the key themes as ‘leadership’ and ‘community impact’.

2. Understand the meaning of the key themes.

After identifying the key themes, it is important to understand what each of these ideas really means, beyond the initial level. For instance, I acknowledged that the meaning of ‘leadership’ involved identifying the effects my leadership had – the actions taken and results achieved under my leadership – and not simply describing the position I held and my responsibilities. The more depth you bring to your understanding of the meaning of each theme, the more examples you will be able to identify to demonstrate your abilities.

3. Fill your scholarship essay with keywords/synonyms of keywords used in the scholarship statement.

Using the keywords from the scholarship statement throughout your essay will demonstrate your commitment to addressing the question being asked. For instance, I made a special effort to ensure references to ‘leadership’; ‘innovation’ and ‘impacting communities’ ran throughout my essay.

4. Make an engaging start to your essay.

If you are struggling to start your scholarship application essay, why not include a quote or statement that relates to your intended course, and which you can later link to the main body of your text. Showing wider knowledge and aptitude for your subject will help convince the judges that it is a worthwhile investment to support you in your chosen course.

5. Understand the criteria used by the scholarship committee to evaluate application essays.

Based on my own experience, I have outlined what I believe to be the key criteria used by scholarship committee judges for evaluating scholarship application essays on the themes of leadership and community impact. My advice would be to address all of these areas in your essay, whether the question explicitly asks for it or not.

What to include in scholarship essays about leadership:

• The extent of the leadership experience and degree of accomplishment. What were the results? Did you manage to grow a society from 10 to 100 members through your tenure?
• Why you got involved in the leadership experience. What was your initial inspiration and how did the experience make you feel? This is a very important aspect as it allows you to show your sincerity and demonstrates your passion.
• What obstacles did you face and how did you overcome them? Inspirational stories of perseverance despite adversity make readers (especially judges) want to help you succeed. It also shows that you have great leadership qualities: the ability to adapt to new situations and the determination to not give up.
• What did you learn? How did these lessons shape you as a leader? Every experience brings new lessons and personal growth opportunities and the best leaders are humble and realize this. Speaking about these lessons indicates that you have truly reflected on your experiences and that you understand what leadership is. (In other words, you know that leadership isn’t just about getting a title like “President” or “Executive Director”.)
• What does this mean for the future? A scholarship isn’t just an award; it’s an investment in your future. So if you plan to continue being involved in your particular leadership activity in the future, tell the judges.